Concept & realisation
The Swedish origin of Folkeboot is reflected in the figurative mark by the letter “F”, which resembles the look auf the Swedish flag. The word mark’s typography and color reminds of the Swedish skerries.
Both aspects together stand for the dynamic and seaworthiness typical for this type of boat.
Product Catalogue | CONCEPT, DESIGN AND REALISATION
On the base of existing photographic material 10 BEAUFORT created a modern, up-to-date brand presence. It presents the product in an emotional, vibrant way which attracts a younger target group.